{"product_id":"how-to-write-a-marketing-plan","title":"How to Write a Marketing Plan","description":"\u003cp\u003eGain essential marketing skills with this step-by-step  guide to improving your ability to research and write a marketing plan,  carry out marketing audits and set cost-effective budgets.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55782920225142,"sku":"9781398619739","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/9857\/1159\/files\/9781398619739.jpg?v=1749991685","url":"https:\/\/bookbag.mom\/products\/how-to-write-a-marketing-plan","provider":"Bookbag Bookshop","version":"1.0","type":"link"}